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Cyber attacks and data breaches can cause significant disruptions in the business, both internally as externally. They can lead to lost revenue due to unhappy customers, legal action from regulatory agencies, and reputational damage. However, it's important remember that these threats can be avoided with right security measures in place.

To ensure the safety of the data it holds, businesses must adhere to specific laws and regulations. These might be location-specific like GDPR in the EU or industry-specific such as HIPAA in the US, but they must be in place regardless of the size and nature of the company's activities.

These rules and regulations often include things like encryption of sensitive information sent over public networks, protecting the security of employees through checking references or conducting background checks on prospective employees and only capturing data that is essential to business processes. They also typically require encryption on devices like laptops or portable storage. They may also have policies that prohibit the use of programs that are not approved by the company, as this could increase the risk of data breaches and malware infections.

Furthermore, companies must be aware of the entire lifecycle of their data and how it moves throughout the network. This can be accomplished with the help of data maps that can reveal how data was delivered to the company and where it is currently located and who has access to it. It is also important to only collect data that is required for operational reasons and not store it longer than is needed, as this reduces the risk of the possibility of a data breach. Zero Trust architecture could be an effective strategy for companies to fight cybersecurity because it enforces a principle that you should not be able to trust any device or user until they have been verified.