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Trends in business and market trends are regular trends in the market that influence the behavior of consumers. By keeping track of trends in the business and market, entrepreneurs can align their offerings and services with the demands and requirements of their customers. This will boost brand loyalty and sales.

Trend analysis requires observation, research and a keen understanding of what consumers require and are looking for. Entrepreneurs who fail to meet their goals such as Mattel when its Barbie dolls were overtaken by Bratz during the 2000s, will not be prepared for competition with innovative, new businesses that understand the changing demographic and generational shifts.

In 2023, expect to see small companies leveraging the latest technology to improve their marketing strategies and captivate their audiences. From displays that show holograms to beaming celebrities or influencers directly onto the sales floor, marketers will use the latest technology to enhance their messages and draw customers in.

Another business trend to watch is the increasing focus on employee well-being and development of flexible working environments. This is partly due to the coronavirus-related lockdown and is likely to continue with the improvement of the economy and the need to find talent.

Economic trends can give a good overview of a market's health and vitality. Prices for oil, for example tend to rise as the economy expands and energy demand rises globally. In the opposite direction wars and disruptions to mining can reduce the availability of a certain commodity. The same is true for stocks and bonds that fluctuate in value based on the mood of investors, announcements, quarterly results, economic readings and natural fluctuations between supply and demand.